Thursday, January 12, 2012

Christmas Post-Mortem: Market Culture’s Attack on US Families - John Brueggemann

As I join many in my community in the annual post-feast January slim-down, it occurred to me that this is a fitting moment to reflect on how expansive market culture is damaging the health of our families.  The symbolism of the religious spirit and the commercial frenzy of the holiday season are now thoroughly intertwined.

Without much consideration of this conflation, some Christians condemn “the attack on Christmas.” They blame secularists or other faith traditions. The irony of the imperative to defend Christmas and “put Christ back in Christmas” is that this problem is mainly a struggle between the Christian Jesus and the “Christian” Santa.

It is not Jews (or atheists) hassling Christians to spend weeks scurrying around worrying about stuff (which used to jumpstart on the hideous day of shopping after Thanksgiving known as Black Friday but now seems to begin after Halloween). If anything, the cultural imperialism of Christmas seems to have enabled a sort of Christianization or really Santafication of Chanukah.

One theme that helps define modern Christmas is the rapidly changing role of media technology.  As we come to terms with the cultural transformation of the information revolution, we have not yet figured out who is going to determine the ideals, laws, and manners around technology use and media exposure. I know many families in my community who feel outgunned in this regard. This is especially important as we shift from optional use of digital technology to basic dependence.

In Longing and Belong: Parents, Children, and Consumer Culture, Allison J. Pugh observes that what really concerns parents in this regard is the “economy of dignity.” They know their children’s desire is not just about having stuff. It is about fitting in, about literately participating in discussions of popular culture on the playground.

Pugh finds that those families who effectively negotiate the question of spoiling versus their children being left behind raise kids who are socially successful. Because this is a very difficult time to fit in without competing and shopping like everyone else, resisting market culture is a relentless struggle. At no time during the year is this struggle more intense than the holidays.

Most people want to be comfortable, informed, active and connected. And we all need to come to terms with the culture in which we live. But that does not mean we have to passively accept all the craziness that comes our way.

The full article is available here