Monday, May 7, 2012

The Mecca of Metal - Worcester Palladium Proves Its Worth In Niche Market - Matt Robert

“If you’re into metal music anywhere in the world, you know about the Palladium,” says Chris Besaw of Break-Thru Music, a joint business venture of MassConcerts, which exclusively books the Palladium as well as a few dozen other venues throughout southern New England. “It’s definitely known internationally within that world of the metal and hardcore scene.”

Justin Thomas, 27, agrees. He, along with friend, Jason Gill, 32, drove 500 miles from southern Maryland to attend the event, renting a hotel room in Westboro for the weekend.

“We met people from Australia,” raves Scott McLennan, freelance journalist and former music editor with the Worcester Telegram.  “I remember one time I was hanging out [at the festival] and there was this band,” recalls McLennan, laughing. “I want to say it was [Polish blackened death metal band] Behemoth [who played NEMF in 2007] – and the guitar player walks into the Palladium and he’s like, ‘I can’t believe I’m here; I can’t believe I’m in the Palladium!’ And Mike Hsu [of WAAF] and I were like, ‘This shit hole?’ So, it was like hallowed ground, like ‘Metal Land.’”

“There’s definitely a huge economic runoff,” assures Besaw. “We’re bringing in probably, over the course of the weekend, in and out of the building, about 7,000 people. A lot of those people stayed in local hotels. I know some of those hotels were sold out. We allow re-entry during the day. So, these kids were all out in the streets, going to local restaurants, going to local stores across the street. Everybody who’s in the area is benefitting from us bringing these people to the city.”

The full article is available here