Wednesday, November 5, 2014

Obama's Failure to Communicate - David Corn in Mother Jones

Republicans (many of whom don't want government to be considered as an effective tool) benefit from public disgust—even if their constant obstructionism causes the sclerosis.

Obama has faced a structural problem. He hasn't been able to vanquish Republican obstructionism on his own. The anti-government forces of the GOP were in the happy position of knowing that if voters viewed Washington as dysfunctional Obama would bear much of that taint. Republicans (many of whom don't want government to be considered as an effective tool) would benefit from public disgust—even if their constant opposition caused the sclerosis.

The president and his party did not effectively present a competing story to counter the vague, fear-mongering, competence-challenging attacks Republicans mounted against Obama and his party.  Referring to its messaging efforts, one Obama adviser recently told me, "We suck. We're good during the campaign when people are focused. It's hard when they are not."

Obama and his team succeeded in transforming campaigning, integrating an intense focus on data and metrics with on-the-ground organizing. And they did it twice. But the president has not transformed politics. To beat back the expected oppositional waves of 2010 and 2014, he needed a playbook as unconventional, imaginative, and effective as those he used in 2008 and 2012.

Perhaps it is nearly impossible for a president and his aides to govern well in difficult times (crafting complex and often not fully satisfying responses to knotty problems at home and abroad) and promote clear political messaging that consistently cuts through the chaff and connects with stressed-out voters freaked out about the future.

Yet elections work…for those who use them.  And angry Republicans have once again taken advantage of Democratic disaffection, disappointment, apathy, or whatever. Now, in part because Obama could not convince voters in Iowa, Colorado, and elsewhere to stick with him and the policies he champions, many of his accomplishments are at risk, and the nation faces the prospect of more gridlock and chaos in Washington.

The full article is available here